Built for UK and Ireland indie beauty brands — skincare, make-up, haircare, fragrance and tools. Post your brief from €100, watch 60-second video pitches with creator-set fees, and only pay once the post is live.
No enterprise minimum. Real creators with 1,000+ followers on a connected social account.
€100 minimum. No money lost on no-shows.
Skin texture, a swatch in daylight, the way a balm melts in. None of it survives a media-kit screenshot. A 60-second pitch shows the creator actually using the product, the way their audience will.
Beauty content is a demonstration: a shade match, a finish, a result over a week. The pitch lets you check a creator can show the result, not just talk about it.
Built for indie skincare, make-up and haircare brands, from €100 a campaign. No enterprise minimum, no agency markup. Creators set their own fee and keep all of it.
A beauty brief usually turns into one of a handful of formats. Knowing which you want makes your brief sharper and your pitches easier to compare.
Your product worked into a real routine on camera. Best for everyday make-up, skincare steps and natural, lived-in storytelling.
Arm or face swatches, foundation matched in daylight, lip and eye colour pay-off. What brands lean on when shade range is the selling point.
A skincare result over days or weeks, a hair treatment, a tan develop. Honest, time-boxed, and the most persuasive thing in beauty when it is real.
The creator opens, reacts and tries your product for the first time, on camera. Good for launches and a genuine first reaction.
A full look or routine built around your hero product. Saves and shares well, and shows the product in use start to finish.
Beauty is the niche where the pitch matters most. A follower count tells you nothing about whether a creator’s skin suits your product, whether they can apply it well, or whether their audience trusts their reviews. Sixty seconds of them talking to camera, ideally with product in hand, tells you all three before a euro changes hands. You are hiring the face and the voice, not the spreadsheet.
Beauty has its own details that make or break a campaign. A tight brief gets you better pitches and fewer surprises.
Name the product and the single message: the shade range, the SPF, the no-white-cast, the overnight result.
If inclusivity or a specific skin type matters, say so. It changes who should pitch and what they need to show on camera.
Beauty advertising is regulated (the ASA and CAP Code in the UK, with equivalent rules in Ireland). Set out what a creator may say about results, SPF, or "clinically proven", so a pitch never promises more than you can stand behind.
Application method, must-show angles, and what to avoid: no rival products in frame, no filters that fake the result.
Your handle, the campaign hashtag, and the #ad or "paid partnership" label that paid posts are required to carry.
Beauty travels best where short video and visual detail meet.
Reels for the demo, the grid and Stories for the daily-routine feel. Still the home of beauty discovery and saves.
Where a swatch or a before-and-after can take a shade from one video to sold out. Native, fast and trend-led.
Shorts for reach, long-form for the deep routine or the honest review that drives a considered buy.
The same flow whether your campaign is beauty, fashion, fitness or anything else. End-to-end on the web today, with iOS and Android coming soon.
Tell creators what the campaign is, the platforms you want, and your budget range. Takes a few minutes in the app.
Each creator records a 60-second video pitch with their fee. Review them in Spongle on the web today, with iOS and Android coming soon.
Accept the pitch you want. The contract auto-generates, both sides sign in the app — no PDFs, no email chains.
The fee is held until the post is live and you have approved the work. No money lost on no-shows.
There is no fixed rate. You post a brief from €100, creators pitch their own fee by 60-second video, and the cost is whatever you agree with the creator you pick, plus Spongle’s service fee. You only pay once the post is live.
No. Spongle is built for micro and mid-tier creators with 1,000+ followers on a connected account. In beauty, a smaller creator with an engaged, trusting audience can out-perform a big name.
Indie skincare, make-up, haircare, fragrance and tools, mostly direct-to-consumer, in the UK and Ireland. If agencies and enterprise platforms have priced you out, that is exactly who Spongle is built for.
You watch their 60-second video pitch before you accept. They record it for your brief, so you see their on-camera style, their skin and tone, and how they would present your product, not just stats on a page.
Only what is true and compliant. Beauty advertising follows the ASA and CAP Code in the UK and equivalent rules in Ireland, so set out in your brief what can and cannot be said about results, SPF or "clinically proven" so nothing in a pitch over-promises.