Built for UK and Ireland indie wellbeing brands — supplements, nutrition, functional food and drink, fitness-nutrition and mental wellness. Post your brief from €100, watch 60-second video pitches with creator-set fees, and only pay once the post is live.
No enterprise minimum. Real creators with 1,000+ followers on a connected social account.
€100 minimum. No money lost on no-shows.
Wellbeing audiences are quick to spot a cash-grab. They follow people they believe. A 60-second pitch is where you hear whether a creator actually uses your supplement, app or routine, or is just reading a script.
Wellbeing is the niche where the wrong word is a legal problem, not just a weak post. Hearing a creator pitch in their own voice lets you catch an over-promise before it goes live.
Built for indie supplement, nutrition and mental-wellness brands, from €100 a campaign. No enterprise minimum, no agency markup. Creators set their own fee and keep all of it.
Wellbeing content is less about the reveal and more about the routine and the why. The format you want shapes the brief.
Your product worked into a real morning, training day or wind-down. Makes a supplement or app feel like part of a life, not an ad.
Two to four weeks with your product, told honestly. The most trusted format in wellbeing, and the one audiences actually act on.
The creator explains a benefit, an ingredient or a habit. Powerful with genuine knowledge, and the format most exposed to claims rules.
A smoothie, a high-protein meal, a stretch routine. Practical, saveable, and a low-risk way to feature a product.
A time-boxed journey with your programme or supplement, framed clearly as one person’s experience.
Wellbeing carries a risk beauty does not: a careless health claim is a regulatory problem, not just a bad post. A 60-second pitch lets you hear how a creator talks about your product before anything goes live, so you catch an over-promise, a "cure" or a "detox" early.
It is also where trust does all the selling. You are not buying reach, you are buying whether an audience believes this person. Sixty seconds tells you that better than any follower count.
Wellbeing briefs live or die on claims. Get this part right and the rest is easy.
Health and nutrition claims are tightly regulated (the ASA and CAP Code, and for food and supplements the GB and EU nutrition-and-health-claims rules). No curing, treating or preventing illness, and no unauthorised health claims. Spell out the exact words a creator may and may not use.
Make clear it is one person’s experience, not medical advice, and ask creators to say so. It protects them, you and the audience.
The single thing to remember: the ingredient, the routine, the feeling, or the result the evidence actually supports.
Wellbeing touches bodies, food and mental health. Flag anything off-limits — no weight-loss framing, no "detox" language, nothing that could trigger — so pitches stay safe and on-brand.
Your handle, the campaign hashtag, and the #ad or "paid partnership" label that paid posts are required to carry.
Wellbeing rewards depth and consistency more than a single viral hit.
Reels and Stories for the daily routine, the grid for the steady, trustworthy presence wellbeing brands need.
Strong for honest reviews and education that travel, but the niche where claims and "detox" trends need the closest eye.
The home of the long, honest review and the explainer, where considered wellbeing purchases are won.
The same flow whether your campaign is beauty, fashion, fitness or anything else. End-to-end on the web today, with iOS and Android coming soon.
Tell creators what the campaign is, the platforms you want, and your budget range. Takes a few minutes in the app.
Each creator records a 60-second video pitch with their fee. Review them in Spongle on the web today, with iOS and Android coming soon.
Accept the pitch you want. The contract auto-generates, both sides sign in the app — no PDFs, no email chains.
The fee is held until the post is live and you have approved the work. No money lost on no-shows.
There is no fixed rate. You post a brief from €100, creators pitch their own fee by 60-second video, and the cost is whatever you agree with the creator you pick, plus Spongle’s service fee. You only pay once the post is live.
Only authorised, truthful ones. Health and nutrition claims are regulated by the ASA and CAP Code and the nutrition-and-health-claims rules, so no "cures", "treats" or unauthorised health claims. Set the exact permitted wording in your brief, and you can check the tone in the video pitch before it is posted.
Indie supplement, nutrition, functional food and drink, fitness-nutrition and mental-wellness brands in the UK and Ireland, mostly direct-to-consumer, that have been priced out by agencies and enterprise tools.
No. Spongle is for creators with 1,000+ followers on a connected account. In wellbeing, an engaged, trusted audience matters far more than a big number.
Write the do’s and don’ts into your brief, ask creators to frame content as personal experience rather than medical advice, and use the 60-second pitch to check the tone and claims before you accept. The #ad or paid-partnership disclosure is required on paid posts.