Built for UK and Ireland indie fitness brands: activewear, equipment, training apps, gyms and studios. Post your brief from €100, watch 60-second video pitches with creator-set fees, and only pay once the post is live.
No enterprise minimum. Real creators with 1,000+ followers on a connected social account.
€100 minimum. No money lost on no-shows.
A legging’s squat-proof claim, a band’s resistance, an app mid-session. None of it lands in a photo. A 60-second pitch shows the creator actually training in your kit, the way their audience trains.
Fitness audiences follow people whose training they respect. A pitch lets you hear whether a creator knows their stuff and coaches safely, before they represent your brand.
Built for indie activewear, equipment and training-app brands, from €100 a campaign. No enterprise minimum, no agency markup. Creators set their own fee and keep all of it.
Fitness content is about proof: showing the product do the job in a real session. The format you want shapes the brief.
Your kit or app used in a real session, with proper form on camera. The format that shows a product does what it claims.
Activewear put through squats, runs and stretches to show fit, support and squat-proof opacity. The honest test shoppers want before buying.
Two to four weeks training with your product, told honestly. The most trusted fitness format, and the one audiences act on.
Your product worked into a real training day or routine. Makes kit or an app feel like part of a life, not an ad.
A time-boxed programme or challenge, framed clearly as one person’s training and experience.
Fitness carries a risk styling does not: a careless health or results claim can be a regulatory problem, not just a weak post, and bad form can be a safety one. A 60-second pitch lets you see and hear how a creator trains and talks about your product before anything goes live.
It is also where credibility does the selling. You are not buying reach, you are buying whether an audience trusts this person to train. Sixty seconds tells you that better than any follower count.
Fitness shades into health, so the claims part of the brief matters most. Get it right and the rest is easy.
No promises to cure or treat, no guaranteed results, and no unrealistic body or weight-loss outcomes. Health and fitness claims are scrutinised under the ASA and CAP Code in the UK, with equivalent rules in Ireland. Spell out the exact words a creator may and may not use.
Make clear it is one person’s training and experience, not a guarantee, and ask creators to coach safely and say so. It protects them, you and the audience.
The single thing to remember: the support, the durability, the feature, or the result the evidence actually supports.
Fitness touches bodies and self-image. Flag anything off-limits, like aggressive weight-loss framing or "shredded in X days" language, so pitches stay safe and on-brand.
Your handle, the campaign hashtag, and the #ad or "paid partnership" label that paid posts are required to carry.
Fitness rewards consistency and credibility more than a single viral hit.
Reels for the workout and the form demo, Stories for the daily routine, the grid for a consistent, credible presence.
Quick form tips, try-ons and challenges that travel fast, where a workout or a piece of kit can take off overnight.
The home of the full workout, the long honest review and the explainer, where considered fitness purchases are won.
The same flow whether your campaign is beauty, fashion, fitness or anything else. End-to-end on the web today, with iOS and Android coming soon.
Tell creators what the campaign is, the platforms you want, and your budget range. Takes a few minutes in the app.
Each creator records a 60-second video pitch with their fee. Review them in Spongle on the web today, with iOS and Android coming soon.
Accept the pitch you want. The contract auto-generates, both sides sign in the app. No PDFs, no email chains.
The fee is held until the post is live and you have approved the work. No money lost on no-shows.
There is no fixed rate. You post a brief from €100, creators pitch their own fee by 60-second video, and the cost is whatever you agree with the creator you pick, plus Spongle’s service fee. You only pay once the post is live.
Only truthful, realistic ones. No guaranteed results and no "cure" or extreme weight-loss promises; health and fitness claims follow the ASA and CAP Code and equivalent Irish rules. Set the permitted wording in your brief and check the tone in the video pitch before it is posted.
Indie activewear, equipment, training-app, gym and studio brands in the UK and Ireland, mostly direct-to-consumer, that have been priced out by agencies and enterprise platforms.
No. Spongle is for creators with 1,000+ followers on a connected account. In fitness, an engaged audience that trusts a creator’s training matters far more than a big number.
Write the do’s and don’ts into your brief, ask creators to frame content as personal experience and to coach safely, and use the 60-second pitch to check form and claims before you accept. The #ad or paid-partnership disclosure is required on paid posts.